A Prologue for the Next Chapter of Mediums
Bangkok, Thailand - Today Apostofi Holdings launches www.mediums.store, our first official release for what we have called internally, the 'reinvented' mediums. All new products, services and a fully refreshed position in the market.
The soft launch today marks an important step in our transition towards furthering our brand expansion targeting many global markets in the upcoming months and years. We hope that people will slowly learn more about our new direction and fall in love with the brand all over again.
Since Mediums’ start in 2021, we’ve gathered various creative preferences, demands and the core fundamental love of art into one memorable retail space at Mediums Sukhumvit 42. Today, we’re glad to reveal Mediums in a new form. The product development process is intricate from the first idea to the first sketches to various prototypes and finally consolidating into a product that will go on to inspire so many more.
Covering fields of art + stationery, living, ambiance and kids products, Mediums is shaping up to become a new standard of a lifestyle brand for the people of tomorrow. For a life that values reconnection, community, sustainability, balanced and most importantly, simplicity. Empowered by the notion of living better and more balanced, the new generation of living requires brands that grow with them that enable them to live a certain aspirational lifestyle that is no longer a ‘nice to have' but a fundamental life goal for so many of us, including the team here at Mediums and Apostofi Holdings.
From day one, our expertise lies in art - we’re not deviating from that original idea but we’re building on even more and aiming to make art a part of everyday life and become an integral part of many’s lifestyles. With a streamlined aesthetic, selection and ecosystem - Mediums has the unique ability to serve all types of people and lifestyles.
The new kid on the block hopes to be able to make change for the better and aligned with our parent company’s, Apostofi Holdings, vision statement “to make sustainable and enjoyable living simple.” To us, sustainability doesn’t only mean to the world but also yourself. Leading a sustainable way of living requires a balance of work, play and community and all of us at Mediums believe that our products and services will truly be able to help many find balance in their lives.
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