Philosophy’s ve/la steps into the snack category
Having more free time amidst lockdowns and the growing pandemic, the team at ve/la steps into the snack category with hopes of lighting up even more people’s days even if they are stuck at home. With this, the team were looking to take a short fun hiatus to create this product which has resulted in a more quirky, warm and loving end product.
Inspired once again by the different times of day - breakfast, afternoon and bedtime, the team came up with the idea of being able to turn cereal into a snack for anytime of day with flavor notes and textures reminiscent of each time of day.
Breakfast flakes brings a fun and fruity kick to any morning with it’s berry infused bits and granola mix. Afternoon flakes brings forth a comforting after-lunch snack with taste notes of honey and hazelnut through cornflakes, pretzel pieces and wafer bits. Bedtime flakes inspired by the night sky is comprised of chocolate biscuit pieces, malt cornflakes and a touch of granola.
On launch, the products welcomed in a swarm of snack enthusiasts which bought out our first batch within the first day of launch proving a successful first snack launch for philosophy and it’s subsidiary - ve/la.
Started from it’s launch date, ve/la flakes are available through direct order with Line Official (id:@mediums) or messaging it’s social media accounts on Instagram or Facebook, all physical locations (ve/la at Mediums Sukhumvit 42 & ve/la at Mediums Headquarters) and through delivery platforms including Grab, Line Man and Robinhood.
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