10 September 2024 | Apostofi’s ‘The Alchemist’ Annual Keynote Event
here’s to
moments of magic
Brought to life with Emsphere, GrabFood, The Standard Life, Jameson Connects | A Story told by 4nologue & Archytipe
September 10th 2024, Bangkok, Thailand — The Apostofi Group welcomed partners, clients and friends of the house for it’s 2024 Annual Keynote Event, The Alchemist. The event marked countless milestone announcements and unveilings of monumental upcoming ventures. The event was hosted at EM Glass, Emsphere and the event materials are being made available to the public and press today.
The Foyer area of the event before the keynote with exhibits, sales booths, drinks and snacks
Our guests during the keynote announcements
Our casual DJ session post-keynote with bites from Grab Thumbs Up and drinks from Jameson Connects
Guests leaving the Keynote hall to enjoy a casual afterparty post-keynote
Our Keynote speakers preparing to make their main address on stage
VE/LA mini--bar 2.0 Showcase at the event with 4 all-new drinks
The Apostofi Group and The EM District celebrates another year of a sucessful long-term partnership
The Reggu team, Pat & Alex, announces VE/LA Application 1.0
Apostofi at Work presents new services and this year's client and project portfolios
Keynote Event Media Library
Relive the magic, excitement, and insights from our keynote with a simple click.
Explore through photos from the event, a full keynote playback and a short highlights video curated by our team.
↘ Download Photos from the Event
↘ Watch the Short Highlights Video
↘ Watch the Full Keynote
Key Highlights from The Keynote
1. Apostofi Media Lab Announces 3 New Shows
Joining our headlining podcast, Suits Off - Apostofi Media Lab has announced 3 new upcoming long form shows about the development process, business landscapes and pure #teamapostofi, coming soon to Youtube.
2. VE/LA Unveils We Serve VE/LA 2.0
Our coffee, your spaces. We serve VE/LA 2.0 is the new most effortless branded coffee subscription program for business. With contracts starting at just 3 month. Click here to learn more.
3. Mediums turns a new chapter
With an entirely reimagined identity and product collection, the new Mediums spotlights the most personal daily essentials yet.
4. VE/LA Unveils VE/LA mini-bar 2.0
8 Timeless, classic handcrafted recipes on tap, served in 60 seconds, with 4 snack options — all for a new lower price of just 95 Baht.
5. Say Hello to VE/LA Charoenkrung
Walking back to our arts & crafts roots, VE/LA says hello to Bangkok’s Creative District, Charoenkrung — Opening this October.
6. Introducing the VE/LA App
Powered by Reggu — Tap in to any VE/LA branch to collect, redeem and earn even more rewards with even more features coming soon.
7. The In-App VE/LA Wallet, Coming Next Year
Next year, we’re making it easier than ever to pay at all VE/LA locations through the new in-app wallet.
8. Our promise to leave the world better than we found it
The Apostofi Group presents their 2024 sustainability report, how we’re showcasing Thai culture and updates to our 1% pledge commitment.
9. Updates to VE/LA London
Sawasdee London! Your favourite neighbourhood cafe is coming to the United Kingdom Spring 2025
10. VE/LA Studio, An all-new concept
From dawn to dusk, in to the night, VE/LA Studio serves morning coffees, brunch, supper and cocktails with it’s first location at Sukhumvit 49.
11. Our Pinnacle, Welcome to VE/LA Reserve
A sanctuary for the soul, the first VE/LA Reserve opens in the Mae Rim district, Chiangmai - hidden in the mountains just a beat from the city.
Our 2024 Corporate Attendees
Announcements Summary Keynote Slide
Corporate Sales Information Corner
Mediums for Business
A Short Thank you from our CEO
Thank you for making this journey such an incredibly special and rewarding one. In our short time in this industry, we’ve had the honor of walking this journey with incredible people such as yourselves - yes you, reading this right now. Every congratulations, every bouquet, every hug, every smile -- you have all been a part of helping us grow to where we are today.
As many of you know, our group’s story starts with a 16 year old boy in his bedroom during the 2020 coronavirus lockdown. He had a dream that creativity, incredible venues and unique experiences could fundamentally inspire balanced, social and purposeful lifestyles. So thus the story of The Apostofi Group was penned on paper and opened it’s door with a small store in Sukhumvit, Bangkok - that one creative gathering spot was the start of our family of brands’ journey spreading across town through incredible new venues and concepts. Our team of 3 became 10 then 30 then 50 then now over 80 incredibly passionate individuals. A story about art and coffee became a story about people. About waking up in the morning, about putting our dreams on canvas, about incredible brunches with the people we love most, about reconnection.
Over the years, many things has changed - our group has matured, developed, made mistakes, learnt, explored and asked even more questions. But, though many things has changed, our beliefs has been unwaveringly rooted in the core of our philosophy. We craft ecosystems that empowers our community to live the life they dream of. We craft ecosystems that become an integral part of wonderful mornings, inspiring balanced purposeful lifestyles and impress with one-of-a-kind hospitality experiences.
Today marks another incredibly important milestone for us. It’s a milestone that sais we’re ready for even more. More feel-good handcrafted drinks, more gifts that say ‘thank you for being a part of my life’, more incredibly speical conversations, more spaces that feel as cozy and comforting as home. And with that, we couldn’t be more excited to walk this next chapter of our journey with all of you, each and every single one.
So, Thank you for being such incredible and inspiring people. Thank you for making Bangkok such a vibrant place to be. Thank you for making this community truly extraordinary.
With love,
Pete Kasidit Prasitrattanaporn
Founder + CEO, The Apostofi Group
Get in Touch
General Inquiries
info@apostofi.com
Business Inquiries
businessdev@apostofi.com
Press Inquiries
pressrelations@apostofi.com
Sales Inquiries
sales@apostofi.com
Job Inquiries
hr@apostofi.com