2. Make[space] and NMBR is merging to ‘Meet at Mediums’

“With this, make[space] (our creative education brand) and NMBR, is transforming and collating into ‘meet at mediums’ with a wider service than ever before. Growing from just workshops – into events, business partnerships, exhibitions, customized products and more. Our customers will learn more about this in the coming weeks and develop a deeper understanding and hopefully ‘fondness’ for the ‘meet at mediums’ program in the coming months.” - Direct Quote from Announcement

4. Mediums Group is now, Apostofi

“We wanted a whole new refresh, a new name, word-mark and overall identity to present our dedication and expertise in more than just retail. Apostofi stands as a holding company that will propel our family of brands forward for optimized expansion and growth.

Inspired from the word originating in the roots of literature, ‘Apostrophe’ speaks to both heritage and craftsmanship. We evolved the spelling into a new name that had an impressionable and unique look and sound. The intended misspelling of ‘Apostofi’ perfectly binds with what we’re trying to convey - we make your already essential products and services in our own unique way.

Our new Vision Statement is ‘To make sustainable and enjoyable living – simple.’ Morphed from the start, our new vision statement represents our dreams for the future. Our goal as a company is to construct a way for people to adopt a simpler, more eco-friendly and more enjoyable lifestyle with alternatives to their existing products and services.” - Direct Quote from Announcement

1. The Reinvention of the mediums brand

“Let’s first talk about Mediums, the holding group’s primary business. As a brand built on the grounds of the sentence 'built by artists for artists' we're going to likewise be transparent on the change happening for the mediums brand. It's not easy to say, but a change is being formed to the brand for it to grow exponentially. Our promises of trying to sustain the lowest prices possible, a great customer experience and a business based off from empathy has been held up in most aspects and are why our name has spread so fast - at this stage, it’s now our intention to grow this same operations core based off understanding to more people than ever before.

Mediums is being reinvented to something of a scale we’ve only been able to dream of when the doors first opened. Announcing today, our direction moving forward is to develop mediums into a creative lifestyle products brand. Growing into more sectors and becoming essential to the lives of so many more than our initial target market. Our mission for the brand moving forward is to have at least one of our products make it into the hands of millions’ everyday carry, home or offices.” - Direct Quote from Announcement

3. CUPS Talents and Assets are merging with ve/la

“Our food and beverage venture, ve/la, has grown at an unprecedented rate and has formed unbelievable customer engagement and sales over the last 10 months of operations, serving tens of thousands of customers with their favourite handcrafted drinks and desserts every single day. With that, we’re not looking to slow down at any point. To support our push for ve/la to grow at an even more flowing rate than last year, we’re merging our talent and assets from CUPS into ve/la to develop a snack and to-go line for the cafe. While we couldn’t go into detail just yet, we’re in talks with many partners to help us bring ve/la closer to your doors this year and make it as easy as possible for you to enjoy your everyday coffee, tea, or other handcrafted refreshments from the comfort of your own home.” - Direct Quote from Announcement